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Image

Published by Catherine Nguyen

The Oxford English Dictionary defines image as “a representation of the external form of a person, place, or thing in art” or “the general impression that a person, organization, or product presents to the public.”  The first definition describes the core of what I do: Capturing the right images in the right ways to best tell my clients’ stories. I spend my days looking at images, deciphering which angles and what lighting will best show them off.  My focus on how best to represent images for my clients prompted me to think about my own image, as well as that second definition I mentioned. 

If you’ve been following my blog, you know the recent challenges I’ve faced both personally and professionally.  Rather than giving in to these obstacles, I chose to concentrate on my Perspectives and my Goals. Several months ago, I decided that one of my goals would be to reflect on my own image, the impression that I share with the world.  As a photographer, image is everything to me whether it be images I see through a lens or my own personal image.  In today’s digital age, it felt natural to begin this journey with my website, where I present an image that tells my story and the stories of my clients. If I wanted people to find me when searching for interior and architectural photographers in Raleigh or San Francisco, I needed to take the leap.

From a business perspective, I wanted to increase my visibility, strengthen my search engine optimization ranking, and up my digital strategy.  I thought I could do that with my previous website, but I soon realized that I needed to start from scratch.  If I wanted people to find me when searching for interior and architectural photographers in Raleigh or San Francisco, I needed to take the leap.

From a marketing and branding angle, I was a little more cautious.  If you remember from my Perspectives blog, I have a background in marketing and branding.  It was important to stay true to the brand I’ve built, and I didn’t want to lose the overall look and feel of my previous website, with its clean lines and bold pictures.  I also knew that I wanted more options on my site, more places for people to engage, and a better outlet for creativity and supportive content. 

After a lot of research, some great brainstorming sessions, and months of strategic planning and fine-tuning with the marketing team at Martin Communications, I’m thrilled to say that my new website is now live!  Most importantly, it is the best of both the functional and the aesthetic. The crisp white, classic black, and elegant gray of my brand color palette allow the photography to be front and center – as it should be.  Every word was carefully chosen to share more details about my craft and every image was specifically selected, edited, and placed. I was able to keep a modern, artistic vibe while adding more pages and enhanced features.

You will notice that there is more information on the types of photography I specialize in (Residential, Editorial, Commercial, and Branding) along with photo galleries for each category.  I hope that you will find this helpful as you are researching photographers for your next project!

I encourage you to explore the Publications page which shows issues of award-winning publications that have featured my work, or the FAQ page, which answers frequently asked questions about my work and overall process.

You can also view an extensive list of my professional endorsements on the Testimonials page. I cannot express how grateful I am for all of my clients and their invaluable referrals.  It is because of their loyalty and appreciation of my work that Catherine Nguyen Photography has grown in demand on two coasts.

And, of course, I would love for you to continue reading my blog. I enjoy getting your comments and would love any insights on my new website, the great places I have photographed, and the fantastic people I continue to meet. Go to my Contact page to see how we can connect!

I’m excited about this new direction, the opportunities it will present, and the people it will introduce into my life. I hope that you will continue to visit my new website, drawing inspiration from every image you see.